SEO - Search Engine Optimization

The goal of Search Engine Optimization is to be listed
very high in the search result pages.

Being ranked high in search engines can have a huge impact on your business. 8 out of 10 people use search engines to find a product or service they are interested in.

A first page ranking is key, as most people do not look past the first couple pages of results. If your website is listed on page 5, chances are you won't receive much traffic.

Search Engine Optimization will yield a very high return on your investment, much higher than the traditional forms of advertising.

In most cases, YOU are looking for your customers using traditional marketing methods such as TV, Radio, or Print.

With Search Engines, your customers are actually looking for you! That makes a huge difference. Your visitors will already be motivated to make a purchase.

There are many elements which make up a successful optimization campaign. There are no tricks or magic methods which can be used, just honest hard work using natural methods.

Work is typically done in two phases:

• Phase 1 - Initial Optimization
  Research, Content & Page Creation, Design and Implementation
• Phase 2 - Ongoing Optimization
  Networking, Link Building, Content & Page Creation, Reporting etc.

What search terms would people use to find you? We will research the best keywords to use for your website. This number could be anywhere from 10 to 100.

Each page on your website will be optimized around the set of determined keywords. We'll make sure the content and code is optimized to be sure search engines can effectively scan and read your pages.

Before we start, we'll run a series of search engine reports to see where you currently rank. Once the optimization is complete we'll run reports every 30 days to see where you stand. All reports will be delivered by email.

Search Engine Optimization is not instant, as it takes time for the various search engines to re-index and rank your pages. After we perform the initial optimization, results can typically take anywhere from 1 to 6 months or more depending on the keywords used. One thing that is important to keep in mind is the lucrative payoff.